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Services Explained |
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Introduction
If you
are a Norfolk and Norwich based
company seeking a competitive
advantage by extending the
reach of your website, maybe you
are taking the first steps toward
building an online presence or
you might just feel that your
website is a little tired and in
need of updating. Whatever the
reason for you needing to build a
new website we would be grateful for
your consideration when seeking a
suitable Norwich web designer
and Self Employed SEO
to undertake your project.
Beverleyhall.co.uk /
Norwich-SEO.co.uk is the joint
venture of Beverley and Colin Hall,
a husband and wife team who
aim to bring a personal touch to
Office Support, Bookkeeping
Services, Website Design
and Internet Marketing /
Search engine Optimisation to
companies based in the Norfolk and
Norwich area.
We
hope you will contact us if you
would like a local, friendly and
professional service that focuses
upon building long term business
relationships, instead of the
commonly experienced impersonal web
design and SEO services that are
offered by more remote operators, we
feel that we could help you. |
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Contact Us
To enquire about any of these services
please feel free to contact us using any of the following methods.
We usually
have someone available to take your call.
However, once in a while you may encounter
our answer machine. Please leave us your
telephone number and a convenient time that
we might contact you and we will endeavour
to do so.
Alternatively
you could email, which is always a good way
to keep records, using the following information:
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Methods 1 -
Website Page Optimisation
A web
page should be unique in both
purpose and content. When
optimising our clients web pages
we will address duplication
and space wastage, creating
websites as lean and targeted
as possible.
You
visitors are creatures of habit and
data exists to help us discover how
they habitually search for their
information, services and products.
By understanding this behaviour we
can better design your web pages to
more adequately serve the visitors
searches.
Further
design changes can include: creating
individual meta-tags for each
page; cleverly placed
advertising to further expand
your company services in the
mind of your visitors; develop
page construction to better draw
visitors into your sub-pages;
creating professional and unique
content which your visitors will
find informative and other
sites will reproduce, helping to
advertise your services and products
in other places on the Internet.
There
are many methods to optimise a
website page construction and
these have been just a few. If you
choose to let us work on a 12
month SEO development project we
will help grow your site strength
naturally, which helps to
avoid penalties for
over-optimisation. |
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| Methods 2
- Incoming Link Building
Incoming links to your website
are the best way to bring
industry related visitors to
your products, services and unique
content. The best links are not easy
to find, but the effort taken to
develop them is time really well
spent.
Our
12 month SEO services are tailor
made for link development. Other
SEO companies will use 3rd party
link building services who will
focus on quantity and not the
quality of your incoming links. The
problem with attaining
non-industry related links is
that [at best] they are ignored by
search engines and [in the worst
case] can lead to penalties
being applied for 'un-natural' link
building campaigns.
When we
develop your incoming links we
hand pick well respected websites
and approach them for links in
person. We fully explain the case
for listing your website on their
pages and never resort to paying for
links, therefore ensuring that our
links are all merit led and
far higher regarded than
typically mass applied links.
Incoming links can also be
obtained by writing informative
articles and allowing them to
spread [virally] throughout
the web. Our 12 month SEO service
includes this Marketing Method
and we endeavour to release 2
industry related articles per month
on behalf of your website. |
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| Methods 3
- Networking
Social networking is a wonderful
way of reaching out to your
audience. Our 12 month SEO option
includes this Marketing Method
and we endeavour to create
networking links to your website
every week. We use all of the
favourite social media sites
available and handpick topics
that will help to develop
industry related interest in your
website.
We have
a professional method, developed
over many years and including even
the latest additions in Search
Engine Optimisation techniques.
We have designed our services and
prices to far exceed the
expectations of our clients,
thus building long term
partnerships with them. |
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Our 12 Month
SEO Marketing Mindmap |
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Our 12 Month
Site Ranking Mindmap |
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Our Services
Website Design Services
Our
designs are created with the
comfort of your customers in mind.
Clear navigation,
Structured layouts and
Graphically Pleasing websites
will ensure that your information,
services and products are seen by
your visitors.
We
aim to build websites that best
attract positive attention from
search engines and provide our
clients with maximum,
scientifically researched,
search engine exposure.
The
core design of our websites are
built using html, which we feel
is best decoded by modern search
engines. We push html to its
limit, building Aesthetically
Pleasing,
Multi-functional and Content
Driven websites.
Many web designers will fill their
designs with heavy flash animations,
which adds nothing to the visitor
experience and often signals that
the website lacks core content.
We build our web site designs
with solid unique content and
because of this they always perform
better than our flash rivals. Where
animated graphics are required we
build using ani-gifs and
ensure that all of graphics have
alt-text which reduces penalties
applied by search engines when they
cannot confirm the purpose of an
image.

Search Engine Optimisation & Online
Marketing
A
website needs targeted and pertinent
vistors to give its products and
services the best exposure. We have
many levels of SEO which can help
our clients websites achieve their
rightful place at the top of the
search engines listings.
By
building our websites in html we
ensure that every component is fully
'readable' by search engine spiders.
We fully research the current
market, including your competition
and the search keywords that your
prospective visitors are using to
find them. We will contextualise
your website to suit these keywords
and then meta-tag your pages
individually so that each hold a
unique content in the eyes of search
engines.
If
you have an under-performing
online shop, you might find that
other SEO companies will not want to
invest the many months that it will
take to turn your website's
fortune around. We specialise in
these types of website marketing
projects and offer an especially
designed service for this type of
site optimisation.
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Prices
Our
prices depend upon the time invested
into your projects. For small
website designs and a simple SEO
launch our charges are small, for
longer term SEO turnaround's our
charges will be larger. Whatever the
price we hope that you will
appreciate that our services are far
more personal and individually
designed to cater with your exact
needs.
SEO
Services
£1'250
- One Year SEO Development for
non-shop websites. This service
includes production of articles,
gradual growth network marketing,
press releases, complete site
overhaul and one way link
development. One price for 12 months
gradual growth.
£1'999
- One Year SEO Development for
online shop websites. This service
includes production of articles,
gradual growth network marketing,
press releases, complete site
overhaul and one way link
development. One price for 12 months
gradual growth.
Prices
for any other services that you
might require should be confirmed by
email. Please let us know your
requirements and we will try to
help.
A Local Web
Designer
As a
husband and wife team, We [Colin &
Beverley Hall] offer a vastly more
personal service to their clients.
We provide both Bookkeeping and Web
Design / SEO Marketing to companies
based in Norwich and the surrounding
county of Norfolk. Sadly, to be able
to maintain our high standards and
personal local service we are unable
to work with clients from outside of
this area.
As a
guide to the local towns and
villages that we can cover please
see the list below. If you are
located in Norfolk and not included
on this list please contact us to
confirm.
Acle, Attleborough, Aylsham, Cromer,
Dereham, Diss, Downham Market, Fakenham, Gt Yarmouth, Holt, Hunstanton, King's Lynn, North Walsham, Sheringham, Swaffham, Thetford, Watton, Wroxham and
Wymondham. We also cover the following Suffolk towns:
Beccles, Bungay, Eye, Halesworth, and Lowestoft.
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Although we insist
upon payment ahead of commencement, we
also accept staged payments for our services
which are provided over 12 months. For
further information please feel free to
contact us. |
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Web Design Glossary
Affiliates - Website owners
who earn commission by sell the
products of larger companies
that lay within their industry.
Examples of Affliate Schemes would
include Hotel giants
Active Hotels.
Anti-Alias Graphics - The
blending of the edges of fonts and
images to allow them to look
smoother and less jagged.
Applet - A [Java] Applet is a
program which can be executed within
a webpage. These are
commonly used for emailing form,
navigation links, dynamic text
effects etc. and they can
make a website seem more lively.
Backlinks - A link that is
directed towards your website from
another. A backlink can be
either Incoming (i.e. in one
direction) or reciprocal (i.e.
swapped links).
Bounce - A visitor to your
website who only visits one page.
This can be for many reasons,
but mainly it would signify someone
identifying their competition or a
customer who was
unimpressed with what they had
found.
Browser - A web browser (i.e.
Internet Explorer, Firefox, Opera
etc) is a computer program
that is especially design to allow
the movement from one internet file
to another. There are
many internet file formats these
days and therefore browers are now
complex programs and
have to be re-developed quickly to
keep up with the latest
technologies.
CSS or Cascading Style Sheets
- A file which can stipulate common
features of a website.
These files help to reduce the size
of each file by drawing information
from a seperate
format file.
CGI or Common Gateway Interface
- Dynamic programs that can run
directly from the server.
CMS or Content Management System
- A system that is used by content
providers (apart from
the web design team) to add content
easily and maintain the freshness of
a web site.
DHTML - An extension of the
HTML technology that allows a
website to be more dynamic and
interactive.
DNS or Domain Name Service -
The service that connects your
domain name to your hosting
package IP Address.
Domain Name - Put very
simply, the domain name is the
common name that you use to market
your website to the world. The
domain name is linked to an Unique
IP Address using a DNS.
Favicon - A very small
graphic 'logo', approximately 16 or
32 pixels square, that is used by
browsers to personalise your webpage
when stored in a favourites list.
GIF or Graphics Interchange
Format - A graphical format best
suited to simple (no photo)
images that use less than 256
colours in construction.
htaccess - a configuration
file which determines important
information about the current
directory.
HTML or Hypertext Markup Language
- A hugely successful webpage
creation language.
HTTP or Hypertext Transfer
Protocol - a protocol which
ensures that your browser
understands
how to display the data being
transfered. Sometimes you might see
HTTPS, this means that the
data being transferred is encrypted.
Hyperlink or Link - A piece
of text or even a picture which has
been connected to another
page or file, allowing the surfer to
more easily between information.
Text links have become
known as Hypertext and have become
quite important in building link
relations between
websites.
JPG or JPEG - A graphical
format that allows for reduction in
colour numbers, thus reducing
the size (in kilobytes) of the
original image. Particularly good
when used on photographs,
in conjunction with resizing.
Keywords & Keyphrase - The
words and phrases used by searches
when using a search engine to
find information. Used to be a very
important part of SEO craft, but
nowadays, with the
advent of personalised search
technology and a more educated
surfer, they are less important
than in earlier times.
Meta Tags - A piece of HTML
code that can pass on the name,
description and keywords that a
particular webpage is targeting. An
important method of showing that
your webpages are both
unique and purposeful.
SEO or Search Engine Optimisation
- The designing of a web page or
website to attract positive
attention from search engines and
thus allow the website to be reached
via customer and client searches.
Your prospective clients will be
searching using a range of search
phrases and terms. It is essential
for your website to be designed in
such a way that provides proof to a
search engine that you are providing
the information and services that
you profess to be. Good SEO or
search engine optimisation should be
developed naturally and honestly, as
being underhand will often lead to
your website being penalised for
being 'spammy'. A good search engine
optimizer will be able to advise you
how to proceed and also how to
manage your website's growth, in a
'natural' way, after they have gone.
Subdomain - Typically as
follows
http://www.myfirstsitename.co.uk/subdomain.
These are used
to help bring organisation to
websites with many topics to cater
with.
URL or Uniform Resource Locator
- The full address of an online file
(i.e.
http://www.myfirstsitename.co.uk/subdomain/filename.txt
)
Web Designer - Someone who
manages the design, build and upload
of your website. The web
designer will not always be an
expert in marketing or SEO, so you
should always take this in
to account when pricing your web
design project.
NORWICH BASED WEB DESIGNER - SEARCH
ENGINE OPTIMISATION - PERSONAL
SERVICE - FAMILY BUSINESS
Clients include:
Baileys, The UK Wine Merchants and
Importers of Fine Wines
Tresal -
Norwich Catering Service, serving
Locally Grown, Home Cooked food to
Norfolk |
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