If you are a Norfolk and Norwich based company seeking a competitive advantage by extending the reach of your website, maybe you are taking the first steps toward building an online presence or you might just feel that your website is a little tired and in need of updating. Whatever the reason for you needing to build a new website we would be grateful for your consideration when seeking a suitable Norwich web designer and Self Employed SEO to undertake your project.

Beverleyhall.co.uk / Norwich-SEO.co.uk is the joint venture of Beverley and Colin Hall, a husband and wife team who aim to bring a personal touch to Office Support, Bookkeeping Services, Website Design and Internet Marketing / Search engine Optimisation to companies based in the Norfolk and Norwich area.

We hope you will contact us if you would like a local, friendly and professional service that focuses upon building long term business relationships, instead of the commonly experienced impersonal web design and SEO services that are offered by more remote operators, we feel that we could help you.

Contact Us

To enquire about any of these services please feel free to contact us using any of the following methods.

We usually have someone available to take your call. However, once in a while you may encounter our answer machine. Please leave us your telephone number and a convenient time that we might contact you and we will endeavour to do so.

Alternatively you could email, which is always a good way to keep records, using the following information:

• Telephone Enquiries: 01603 866606
• Email Enquiries: info@norwich-seo.co.uk

A web page should be unique in both purpose and content. When optimising our clients web pages we will address duplication and space wastage, creating websites as lean and targeted as possible.

You visitors are creatures of habit and data exists to help us discover how they habitually search for their information, services and products. By understanding this behaviour we can better design your web pages to more adequately serve the visitors searches.

Further design changes can include: creating individual meta-tags for each page; cleverly placed advertising to further expand your company services in the mind of your visitors; develop page construction to better draw visitors into your sub-pages; creating professional and unique content which your visitors will find informative and other sites will reproduce, helping to advertise your services and products in other places on the Internet.

There are many methods to optimise a website page construction and these have been just a few. If you choose to let us work on a 12 month SEO development project we will help grow your site strength naturally, which helps to avoid penalties for over-optimisation.

Incoming links to your website are the best way to bring industry related visitors to your products, services and unique content. The best links are not easy to find, but the effort taken to develop them is time really well spent.

Our 12 month SEO services are tailor made for link development. Other SEO companies will use 3rd party link building services who will focus on quantity and not the quality of your incoming links. The problem with attaining non-industry related links is that [at best] they are ignored by search engines and [in the worst case] can lead to penalties being applied for 'un-natural' link building campaigns.

When we develop your incoming links we hand pick well respected websites and approach them for links in person. We fully explain the case for listing your website on their pages and never resort to paying for links, therefore ensuring that our links are all merit led and far higher regarded than typically mass applied links.

Incoming links can also be obtained by writing informative articles and allowing them to spread [virally] throughout the web. Our 12 month SEO service includes this Marketing Method and we endeavour to release 2 industry related articles per month on behalf of your website.

Our 12 Month SEO Marketing Mindmap

Our 12 Month Site Ranking Mindmap

Website Design Services

Our designs are created with the comfort of your customers in mind. Clear navigation, Structured layouts and Graphically Pleasing websites will ensure that your information, services and products are seen by your visitors.

We aim to build websites that best attract positive attention from search engines and provide our clients with maximum, scientifically researched, search engine exposure.

The core design of our websites are built using html, which we feel is best decoded by modern search engines. We push html to its limit, building Aesthetically Pleasing,  Multi-functional and Content Driven websites.

Many web designers will fill their designs with heavy flash animations, which adds nothing to the visitor experience and often signals that the website lacks core content. We build our web site designs with solid unique content and because of this they always perform better than our flash rivals. Where animated graphics are required we build using ani-gifs and ensure that all of graphics have alt-text which reduces penalties applied by search engines when they cannot confirm the purpose of an image.

Search Engine Optimisation & Online Marketing

A website needs targeted and pertinent vistors to give its products and services the best exposure. We have many levels of SEO which can help our clients websites achieve their rightful place at the top of the search engines listings.

By building our websites in html we ensure that every component is fully 'readable' by search engine spiders. We fully research the current market, including your competition and the search keywords that your prospective visitors are using to find them. We will contextualise your website to suit these keywords and then meta-tag your pages individually so that each hold a unique content in the eyes of search engines.

If you have an under-performing online shop, you might find that other SEO companies will not want to invest the many months that it will take to turn your website's fortune around. We specialise in these types of website marketing projects and offer an especially designed service for this type of site optimisation.

Our prices depend upon the time invested into your projects. For small website designs and a simple SEO launch our charges are small, for longer term SEO turnaround's our charges will be larger. Whatever the price we hope that you will appreciate that our services are far more personal and individually designed to cater with your exact needs.

SEO Services

£1'250 - One Year SEO Development for non-shop websites. This service includes production of articles, gradual growth network marketing, press releases, complete site overhaul and one way link development. One price for 12 months gradual growth.

£1'999 - One Year SEO Development for online shop websites. This service includes production of articles, gradual growth network marketing, press releases, complete site overhaul and one way link development. One price for 12 months gradual growth.

Prices for any other services that you might require should be confirmed by email. Please let us know your requirements and we will try to help.

As a husband and wife team, We [Colin & Beverley Hall] offer a vastly more personal service to their clients. We provide both Bookkeeping and Web Design / SEO Marketing to companies based in Norwich and the surrounding county of Norfolk. Sadly, to be able to maintain our high standards and personal local service we are unable to work with clients from outside of this area.

As a guide to the local towns and villages that we can cover please see the list below. If you are located in Norfolk and not included on this list please contact us to confirm.

Acle, Attleborough, Aylsham, Cromer, Dereham, Diss, Downham Market, Fakenham, Gt Yarmouth, Holt, Hunstanton, King's Lynn, North Walsham, Sheringham, Swaffham, Thetford, Watton, Wroxham and Wymondham. We also cover the following Suffolk towns: Beccles, Bungay, Eye, Halesworth, and Lowestoft.

Web Design Glossary

Affiliates - Website owners who earn commission by sell the products of larger companies
that lay within their industry. Examples of Affliate Schemes would include Hotel giants
Active Hotels.

Anti-Alias Graphics - The blending of the edges of fonts and images to allow them to look
smoother and less jagged.

Applet - A [Java] Applet is a program which can be executed within a webpage. These are
commonly used for emailing form, navigation links, dynamic text effects etc. and they can
make a website seem more lively.

Backlinks - A link that is directed towards your website from another. A backlink can be
either Incoming (i.e. in one direction) or reciprocal (i.e. swapped links).

Bounce - A visitor to your website who only visits one page. This can be for many reasons,
but mainly it would signify someone identifying their competition or a customer who was
unimpressed with what they had found.

Browser - A web browser (i.e. Internet Explorer, Firefox, Opera etc) is a computer program
that is especially design to allow the movement from one internet file to another. There are
many internet file formats these days and therefore browers are now complex programs and
have to be re-developed quickly to keep up with the latest technologies.

CSS or Cascading Style Sheets - A file which can stipulate common features of a website.
These files help to reduce the size of each file by drawing information from a seperate
format file.

CGI or Common Gateway Interface - Dynamic programs that can run directly from the server.

CMS or Content Management System - A system that is used by content providers (apart from
the web design team) to add content easily and maintain the freshness of a web site.

DHTML - An extension of the HTML technology that allows a website to be more dynamic and
interactive.

DNS or Domain Name Service - The service that connects your domain name to your hosting
package IP Address.

Domain Name - Put very simply, the domain name is the common name that you use to market
your website to the world. The domain name is linked to an Unique IP Address using a DNS.

Favicon - A very small graphic 'logo', approximately 16 or 32 pixels square, that is used by
browsers to personalise your webpage when stored in a favourites list.

GIF or Graphics Interchange Format - A graphical format best suited to simple (no photo)
images that use less than 256 colours in construction.

htaccess - a configuration file which determines important information about the current
directory.

HTML or Hypertext Markup Language - A hugely successful webpage creation language.

HTTP or Hypertext Transfer Protocol - a protocol which ensures that your browser understands
how to display the data being transfered. Sometimes you might see HTTPS, this means that the
data being transferred is encrypted.

Hyperlink or Link - A piece of text or even a picture which has been connected to another
page or file, allowing the surfer to more easily between information. Text links have become
known as Hypertext and have become quite important in building link relations between
websites.

JPG or JPEG - A graphical format that allows for reduction in colour numbers, thus reducing
the size (in kilobytes) of the original image. Particularly good when used on photographs,
in conjunction with resizing.

Keywords & Keyphrase - The words and phrases used by searches when using a search engine to
find information. Used to be a very important part of SEO craft, but nowadays, with the
advent of personalised search technology and a more educated surfer, they are less important
than in earlier times.

Meta Tags - A piece of HTML code that can pass on the name, description and keywords that a
particular webpage is targeting. An important method of showing that your webpages are both
unique and purposeful.

SEO or Search Engine Optimisation - The designing of a web page or website to attract positive attention from search engines and thus allow the website to be reached via customer and client searches. Your prospective clients will be searching using a range of search phrases and terms. It is essential for your website to be designed in such a way that provides proof to a search engine that you are providing the information and services that you profess to be. Good SEO or search engine optimisation should be developed naturally and honestly, as being underhand will often lead to your website being penalised for being 'spammy'. A good search engine optimizer will be able to advise you how to proceed and also how to manage your website's growth, in a 'natural' way, after they have gone.

Subdomain - Typically as follows http://www.myfirstsitename.co.uk/subdomain. These are used
to help bring organisation to websites with many topics to cater with.

URL or Uniform Resource Locator - The full address of an online file (i.e.
http://www.myfirstsitename.co.uk/subdomain/filename.txt )

Web Designer - Someone who manages the design, build and upload of your website. The web
designer will not always be an expert in marketing or SEO, so you should always take this in
to account when pricing your web design project.

NORWICH BASED WEB DESIGNER - SEARCH ENGINE OPTIMISATION - PERSONAL SERVICE - FAMILY BUSINESS

Clients include:

Baileys, The UK Wine Merchants and Importers of Fine Wines
Tresal - Norwich Catering Service, serving Locally Grown, Home Cooked food to Norfolk